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Mitchell Systems CEO John Paul DeJoria Headlines 12th Annual PBA Summit

Will bring perspectives on leadership, transformation and the future of service-driven industries.

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By: Lianna Albrizio

Associate Editor, Happi

As beauty businesses navigate rapid transformation, the Professional Beauty Association (PBA) has assembled two business leaders whose perspectives reflect this year’s PBA Executive Summit theme, One Industry: Aligned. Protecting Our Industry. Leading What’s Next.

John Paul DeJoria, co-founder of John Paul Mitchell Systems, will headline the 12th Annual PBA Executive Summit, which will take place Nov. 16–17 at the Arizona Biltmore in Phoenix.

DeJoria will bring perspectives from both inside and outside the professional beauty industry, offering attendees insights into leadership, transformation, innovation and building resilient organizations during periods of change.

Fireside Chat

DeJoria will join attendees for an exclusive fireside chat exploring the leadership principles, relationships, resilience and long-term vision that have defined his career as one of professional beauty’s most influential entrepreneurs. Drawing from decades of building brands and investing in people, he will reflect on the values that continue to guide his approach to business, leadership and long-term success.

“Every year, we build the PBA Executive Summit program around the conversations our industry needs most,” said PBA CEO Leslie Perry. “Professional beauty is evolving rapidly, and today’s leaders are navigating opportunities and challenges that require leaders to think differently. That’s why we intentionally brought together two leaders whose experiences complement one another in meaningful ways. John Paul DeJoria represents the entrepreneurial spirit and legacy of professional beauty.”

Now in its 12th year, PBA Executive Summit is designed exclusively for senior executives across professional beauty. Through strategic discussions, executive networking and peer-to-peer collaboration, the event creates space for the conversations shaping the future of the industry. PBA Executive Summit is open exclusively to PBA Visionary, Business and Salon & Spa Members.

Registration for the 12th Annual PBA Executive Summit is available here.

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